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What Type of Recipe is Most Likely to go Viral on Pinterest?
Online recipe sharing is now dominated by Pinterest. Popular recipes on Pinterest can have hundreds of thousands or nearly a million pins and repins, making Pinterest a massive driver of traffic to...
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Even Cats are Getting in on the Influencer Marketing Trend
Everyone knows that the Internet was invented for cat videos. Now, a few cats are returning the favor and allowing brands to leverage the fame that the Internet has garnered them by endorsing their...
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Experts Agree: Blogs Should Be a Key Part of a Social Media Marketing Strategy
Taking Technorati's 2013 Digital Influence Report as their starting point, several marketing research authorities are predicting that influencer marketing is about to become a huge part of social media...
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How Advanced Analytics Will Revolutionize Marketing
Marketing is more fragmented than ever. Traditional media is going strong, and social media is ever expanding, with new platforms emerging every year. Do you know which parts of your marketing...
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Creating Popular Recipes Using Data
Creating recipes that are highly popular, whether by virtue of using ingredients du jour or favored cooking techniques, is a concern for food bloggers, brand marketers, and product developers alike....
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Infographic: How to Make Your Recipe Go Viral on Pinterest
Pinterest has taken over online recipe sharing driving hundreds of thousands of visitors to recipe websites. Many of the most pinned recipes are from newer blogs or sites that didn't previously have...
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Attack of the Fake Traffic: Another Pitfall for Banner Ads
Banner advertisers use ever evolving algorithms to target ads, matching either ads to content or to the users themselves. Yet targeting to content sometimes fails. For example, our recent post on "How...
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Why Number of Followers Are a Bad Metric for Influence
Continuing our discussion of the preponderance of ghost sites and the millions of dollars lost by advertisers to networks of bots that act as real human traffic, Chereen Zaki, contributer for...
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Food Trends: April 2013
After analyzing our database of over 1200 food blogs and now over 250,000+ recipes, we detected surges in popularity for some surprising and not-so-surprising ingredients and themes in the food...
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Infographic: Food Bloggers Against Hunger - Reach and Influence
The Food Bloggers Against Hunger campaign was organized by The Giving Table as a reaction to the documentary A Place at the Table. One in four children in America don't know where their next meal is...
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